Juicy Juice on the Brain


I like Juicy Juice, I really do. Their 100% berry juice is a mainstay in our home. So why I am so bothered by their newest taste sensation, Juicy Juice Brain Development?

“Her brain will triple in size by the time she’s two!” their ads crow. So, if you really love your child, she should be drinking Apple Brain Development or Grape Brain Development, both enhanced with DHA, “an essential building block for brain development.”

Now, surely it can’t HURT, if your toddler drinks juice, to drink one that is enhanced with brain-enhancers. And it’s a lot easier to get them to drink Juicy Juice than, say, Children’s Arctic Cod Liver Oil. But is DHA really necessary? Present mostly in breast milk and salmon, it’s not something either of my older children got much of after their first birthdays. So, if I give Maddie this juice, I’ll still feel guilty that I didn’t do the same thing for her brothers. And I still can’t help feeling that I’m being suckered, here; that basically, Juicy Juice Brain Development is one smoothly-marketed step up from Easter candy bursting with yummy pwotein.

Oh, heck, I don’t know. Are you going to buy it?

{ 5 comments… read them below or add one }

Tiny Footprints April 16, 2009 at 7:44 pm

I don’t see myself buying it… mostly because I am getting a little sick of all the additions that are being put into the foods and drinks that our children are supposed to take in… not to mention in three years they will tell us about the terrible diseases that are being caused by children having too much of the brain enhancing super foods. Not to mention though I haven’t my self seen the add or the product in the store I can almost guarantee that if you want to create superkid you have to pay at least a dollar more for said superkid’s juice. Is there no end to it all. When I was a child my parents gave me regular old Juicy Juice and guess what they fed me SALMOM Gasp. Who would have thought. Granted it came in the form of patties that were made from cans as opposed to fresh, but I would bet that the same benefits were there. My dad convinced my brother to eat the patties by showing him that the bones were still in it and making it into a real game because he got to crush bones and eat trees in one fell swoop…. and that to a four year old is about as much fun as you can have!

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hilby April 30, 2009 at 5:13 pm

We won’t buy it, but we don’t buy our kids juice to drink. They don’t need a serving or two of sugar every time they are thirsty.

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ovoadmala April 30, 2009 at 5:58 pm

Stuff like this makes my brain hurt. If you want to develop your kids’ brains through juice…take an orange, cut it in half, and show them how to squeeeze it into a cup and drink it. Get those neurons firing instead of trying to stew them in a chemical cocktail.

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ChasesMom May 1, 2009 at 3:30 am

If we didnt need it growing up and we turned out fine, why do they need more things added to theres??
Dont get me wrong we use Juicy Juicy everyday, but there is no need for all the extra stuff.

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Anonymous May 8, 2009 at 2:11 pm

We don’t drink a lot of juice in our house. We like Flavrz Drink Mix….it’s way better than regular juice. None of the chemicals. flavrzdrinkmix.com

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